eliminate wasted ad spend with CLAUDE AI in 60 Seconds
Free Claude Skill That Sorts Your Amazon PPC Into Winners, Wasters, and Everything In Between
Here's what the Budget Health tool actually does with your data.
It takes your Sponsored Products Search Term Report and sorts every single search term into one of three tiers:
Tier 1
Zero Orders
Search terms that have spent money and generated exactly nothing. This is money that should be cut and mined for negative keywords.
Cut it
Tier 2
1–2 Orders
Search terms that have converted, but not enough to call them winners yet. Worth watching, not worth scaling.
Watch it
Tier 3
3+ Orders
Your real performers. This is where your budget should be concentrating.
Scale it
Then it does the math nobody's account report does automatically: what percentage of your total spend is sitting in that zero-order tier.
Dr. Travis Zigler's agency treats 20% as the line. Cross it, and your account is carrying an amount of dead weight that's actively working against you every day it goes unaddressed.
Your report tells you, in plain numbers, exactly where you stand against that line, and tells you what to do next.
- The dollar amount and percentage of total spend sitting in each tier
- ACoS calculated per tier, not just account-wide
- A plain-English action for each tier (cut it, watch it, or scale it)
This is one tab pulled straight from the same workbook Travis's agency runs on real client accounts.
Most Amazon sellers running PPC have no idea how much of their ad spend is actually working.
Not roughly. Not "I think it's fine." Actually know, down to the dollar.
Dr. Travis Zigler has managed tens of millions of dollars in Amazon ad spend across his own brands and his agency's client accounts. The one thing that shows up on almost every account before an audit: money quietly going to keywords that have never been converted, not once, and nobody caught it because nobody looked.
This Claude Skill does the looking for you and it takes less than 60 seconds.
Revenue
ACoS
TACoS
Profit
Before
$336,000/mo
161%
29%
$0
First 3 Months
$353,000/mo
63%
12%
$150,000/mo
12 Months Later
$487,000/mo
64%
10%
$204,000/mo
One agency client, 12 months. Your Budget Health report is where it starts.
Accepts .csv or .xlsx exports from Seller Central's Sponsored Products Search Term Report.
Enter your email to get your report →
FAQ
What exactly is in the report?
A Tier breakdown (0 orders, 1-2 orders, 3+ orders), the spend and sales in each, ACoS per tier, and a clear action for each one. Plus a flag showing if your wasted spend has crossed the 20% wasted ad spend and what to do next.
What file do I need?
Your Sponsored Products Search Term Report, exported directly from Seller Central. No other reports, no other setup.
Is my data safe?
Your file is used only to build your report and isn't stored beyond that or shared with anyone.
Does this work for any category or account size?
Yes. The tiering logic works off order counts and spend, which applies the same way regardless of category or account size.
Do I need any software or a Claude account?
You will need the a Claude account to use the skill but it will be technically easy.
Why Listen To Me?
I'm Dr. Travis Zigler. My wife, Dr. Jenna, and I built Eye Love to $500,000 a month and sold it in a multi-million dollar exit in 2021. That led to Profitable Pineapple Ads, where we've managed Amazon PPC, Amazon DSP, TikTok Ads, and Google Ads for hundreds of real clients since 2018.
Today, my partner Deacon Bradley and I are building Freedom Brands into a $100 million portfolio company. And everything we do funds the Eye Believe Foundation, where our mission to help eliminate preventable blindness worldwide.
Unlike a lot of people teaching PPC who've never actually run a real Amazon brand, I have. Twice over, from both sides — as the seller, and as the agency running it for others. I've been doing this since 2015.
Your Amazon Account Won't Fix Itself
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